Tony Lorenz CMM

bXb Group, LLC

Tony Lorenz is the cofounder of bXb Group, LLC, a holding company that offers leading creative, technology, marketing communications and interactive solutions. The unique strengths of bXb’s two entities -- an industry platform, and Cuture22 Communications an interactive agency -- are leveraged to deliver expanded solutions to global marketers and the communities they serve. Launching the original organization as bXb Online in 2011, Tony’s entrepreneurial experience and lasting relationships have enabled him to become a catalyst in the collaboration of leading organizations, including the American Society of Association Executives (ASAE), International Association of Events & Exhibitions (IAEE), Meeting Professionals
International (MPI), Professional Convention Management Association (PCMA) and others toward the creation of, an online destination offering access to the most progressive content and community within the BtoB marketplace.
Within a span of 25 years, Tony founded and led ProActive, an agency that provided live and fully integrated experiential marketing services. He also co-founded rEvolution, a premier sports marketing firm.
Upon selling ProActive to face-to-face events industry market leader, Freeman, Tony fully integrated the collective creative assets of each organization and then lead Freeman’s Creative team, driving a new level of strategic approach in the greater trade show and conventions industry.
Along the way, Tony has served on boards including the Business Marketing Association, Lurie Children’s Hospital Foundation, Chicago 2016, University of Illinois Chicago, the Chicagoland Chamber of Commerce and other business and civic organizations. Recent recognition includes the 2012 EIBTM TechWatch Award as creator of, and BizBash Top 50 Innovators in the Events Industry.