Sometimes the simplest virtual events pay big dividends. Come see how the Ontario Hospital Association has created a 280 percent return on its virtual investment, and how University Business has built an archive of virtual content specifically to promote its physical conferences and build its online event community into a year-round destination.
Prepare a roadmap of simple ways to engage customers and members.
Identify the audience segments you need to reach, and the content that will inspire them.
Create an audience acquisition plan to reach beyond current customers and members and launch your organization beyond â€œthought-leaderâ€ status to â€œtrend-setter.â€