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Using Virtual to Drive Physical Event Attendance


Jan 10, 2012 1:15pm ‐ Jan 10, 2012 2:15pm

Standard: $25.00

Description

As we’ve evolved from the fear of virtual events cannibalizing our physical events, it’s now time to realizing that online extensions can be a driver of in-person registration. This session will help you understand the “virtual boost” opportunity and provide a forum for maximizing results.


  • Develop a virtual event action plan that moves people to register for your physical event.
  • Examine the role preview events, press events and digital teasers can play in building excitement for your physical events.
  • Employ content and social strategies that engage and spur potential attendees to action.

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