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Engaging the Empowered Customer or Member


Jan 9, 2012 4:00pm ‐ Jan 9, 2012 5:00pm

Standard: $25.00

Description

This thought-provoking session will help you create a vision for integrating digital events into the customer/member journey and build lifetime loyalty. We’ll include the full spectrum of digital events – from Webcasts and simulcasts to high-production events – as we learn to engage customers and develop community through traditional, digital, social and mobile marketing.


  • Create a journey for customers/members through multiple digital events that meet a variety of needs.
  • Incorporate digital, social and mobile technologies into your traditional customer/member engagement strategies.
  • Use community to empower customers and members, and build lifetime loyalty to your organization or brand.

Speaker(s):

  • Scott Lum, Sr. Digital Marketing Manager, Microsoft Corporation

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