The most successful hybrid event industry you’ve probably never heard of is eSports. Competitors do more than play their favorite video games; they attend massive tournaments to watch their favorite gamers play. This industry has developed loyal communities, embraced emerging technology to enhance the experience and capitalized on non-endemic sponsorship opportunities. Learn how the events industry can pull insights from the eSports world to better meet the needs of our participants.
Managing Director / Global Director of Strategic Projects,
MCI Group in Canada