The emergence of digital events signified a shift in how participants engage with our organizations. Even so, convincing leadership to embrace this new type of event with little hard data to prove its effectiveness is a real struggle. Now, in addition to the event evaluations, testimonials and buzz we’ve all heard, we have actual data proving the positive impact of going digital. This session deconstructs the PCMA ROI report that directly tracks revenue and membership engagement secured through digital events pipelines.
Collect digital event data points that resonate with your leadership
Summarize the critical elements of reporting out the ROI
Develop a high-level methodology of how to build an ROI report