Digital events give our organizations an opportunity to easily engage participants in a new way but it can be difficult to see the direct return on investment. Beyond event evaluations, testimonials and chatter, we now have actual data proving the positive impact of going digital. In this session we’ll deconstruct the PCMA ROI report directly tracking revenue and membership engagement secured through digital events.
After This Session You’ll Be Able To:
Collect digital event data points that resonate with your leadership
Summarize the critical elements of reporting out the ROI
Develop a high-level methodology of how to build an ROI report