2016 Virtual Edge Summit

The ROI Report Proving the Impact of Digital Events

Nov 10, 2016 10:15am ‐ Nov 10, 2016 11:15am

Credits: None available.

Standard: $25.00


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Digital events give our organizations an opportunity to easily engage participants in a new way but it can be difficult to see the direct return on investment. Beyond event evaluations, testimonials and chatter, we now have actual data proving the positive impact of going digital. In this session we’ll deconstruct the PCMA ROI report directly tracking revenue and membership engagement secured through digital events.

After This Session You’ll Be Able To:
  • Collect digital event data points that resonate with your leadership
  • Summarize the critical elements of reporting out the ROI
  • Develop a high-level methodology of how to build an ROI report

EIC Domain: Strategic Planning



  • 0.10 - CEU (1 clock hour)

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Jim Fox
1/4/17 3:42 pm

A whitepaper or ROI template or something tangible that we could download and use to prove/show the ROI would have been useful. The .pdf download of screenshots of the video had no value.