Hybrid events have the power to do more than just expose your brand and content to new audiences around the world. You'll hear several case studies on how adding a digital component rejuvenated stale events by increasing audience engagement and buzz for in-person and virtual participants.
After this Session You'll Be Able To:
* Distinguish between your audience's virtual and face to face engagement preferences to deliver events that resonate most
* Utilize your hybrid as a marketing tool to convert virtual to registered attendees
* Approach virtual and face to face formats holistically to build a long-term event strategy