2015 Virtual Edge Summit

Value Beyond Monetization

Sep 17, 2015 11:30am ‐ Sep 17, 2015 12:30pm

Credits: None available.

Standard: $25.00


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From training sales teams and extending customer reach to attracting new and future live conference attendees, these organizations are benefiting in very different ways from the power of online events – without charging a cent! This diverse panel will share how their events are indirectly providing financial value for major impact.


  • Discover new and effective uses and benefits for valuable digital events
  • Gain insights on how to better tie your digital event objectives back to tangible ROI for your organization
  • Determine how you can deliver even more value with your online events

EIC Domain: Strategic Planning

Virtual Event Captured by:


  • Scott Lum, Sr. Digital Marketing Manager, Microsoft Corporation
  • Mary Beth Micucci, DES, Digital Event Strategist and Learning and Audience Engagement Specialist, MBM Consulting
  • Nancy J. Zavada, CMP, Principal, MeetGreen


  • 0.10 - CEU (1 clock hour)

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