2015 Virtual Edge Summit

Insights from the C-Suite: How to have "the talk" about going digital

Sep 17, 2015 9:00am ‐ Sep 17, 2015 10:00am

Credits: None available.

Standard: $25.00


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Executives behind today’s most successful digital events share their winning strategies for delivering real business results through hybrid and virtual meetings. Each will share a unique perspective on how their digital events tie to their overall organizational strategy before the group dives into a lively discussion featuring tips for getting buy-in from your executive team.


  • Understand how digital events can play an essential role in organizational strategy that extends well beyond an alternative to face-to-face meetings
  • Uncover how to more clearly articulate the value proposition of your future digital events(s)
  • Gain insights for how to confidently present your recommendations to your C-suite

EIC Domain: Strategic Planning

Virtual Event Captured by:


  • Melanie Rafaty, Director of Scientific Meetings, American Academy of Ophthalmology
  • Debra Rosencrance, CMP, CAE, Vice President, Meetings and Exhibits, American Academy of Ophthalmology
  • Deborah Long Sexton, FASAE, President and CEO, PCMA
  • Johnnie White, MBA, CMP, Sr. Director, Education and Meetings, American Academy of Otolaryngology


  • 0.10 - CEU (1 clock hour)

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