Description

In this module you will learn how to define your audience, understand them and know how to connect with them. We will review desired attendee outcome and focus on how people learn online, as understanding your audience's learning needs will be key to your event's success. We’ll focus on the desired audience experience and how to leverage engagement using the tools you have available to you. We’ll map out the entire user journey you’ll want your participants to consume while attending your event.

CIC Domain: Meeting or Event Design

Speaker(s):

• Emma King, Digital Media Engagement Strategist, beedance