2015 Summer DES Course

Content Strategy & Development

Jul 8, 2015 12:00pm ‐ Jul 8, 2015 1:00pm

Credits: None available.


Arguably the single most important aspect of your digital event, it’s critical to get your content strategy, production and delivery just right. With this module, we learn to develop a formal content strategy – one with objectives, audience research and content engagement tactics. We’ll delve into speaker training, and explore the various methods for delivering content. We’ll look at packaging and repurposing content around fresh, new event material, and take a high-level look at creating content with which people will really connect.

Objectives - What you'll learn

  • Build your content strategy
  • Understand digital content delivery formats
  • Content best practices



Credits: None available.

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