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2019 September-November DES Live Online Course


Module 7 - Revenue Module + Strategies


Oct 16, 2019 12:00pm ‐ Oct 16, 2019 1:15pm

Description

The key outcome to building a monetization strategy is to attract and grow your audience through your brand. Engaging your audience through valuable targeted content, and leveraging your reach and expertise will drive your monetization strategy. Monetization is more than just revenue. We’ll review the range of channel options to facilitate monetization and how to make smart decisions as to what channel[s] work best for your organization. We’ll also explore the ROI opportunities beyond hard dollars and how metrics play an important role in your monetization success.

CIC Domain: Financial Management

Speaker(s):

  • Mary Beth Micucci, DES, Digital Event Strategist and Learning and Audience Engagement Specialist, MBM Consulting

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