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2019 September-November DES Live Online Course


Module 4 - Content Strategy


Oct 2, 2019 12:00pm ‐ Oct 2, 2019 1:00pm

Description

The role of content in event planning has changed dramatically in the past few years and your relationship with your audience is now more dependent on your content than anything else. With this module, we’ll share best practices for content strategy, creation and delivery that will allow you to significantly influence your audience and extend the ROI of your digital events through quality content that can be re-purposed to drive results well after the event ends. We’ll discuss how to collaborate with speakers and effectively crowdsource to curate content around audience need while translating those preferences into effective session design.

CIC Domain: Meeting or Event Design

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