The Power of Digital Events: Revolutionizing Audience Engagement

Date: June 6, 2017

Time: 01:00PM - 02:00PM

You must be registered to participate!

During this session we’ll examine the recently released PCMA White Paper “The Power of Events” providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models and a five-year, live streaming case study from PCMA. This new data provide you the tools and information needed to push forward your own digital event strategies.

Learning Objectives:

  • Learn about today’s adult learner and the evolving digital event landscape
  • Walk away with powerful case study results to share with your own stakeholders
  • Understand how to develop your own metrics to determine success

Speaker(s):

  • Bill Mott, Director, Online Event Solutions, Freeman
  • Jennifer Kingen Kush, Vice President & Executive Director, PCMA Digital Experience Institute

1 Clock Hour

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