DES Self-paced Online Course

If you're an IAPCO member: Click Here for More Info


Learn to plan, produce and evaluate the results of your digital and hybrid meetings with the Digital Event Strategist (DES) training. Expand your job opportunities, whether your events are completely online or a supplement to face-to-face meetings.

  • Meeting Planners: enhance professional development and demonstrate competence in digital meeting planning and production
  • Meeting Executives: gain industry insights to better evaluate digital meeting strategies and economics
  • Convention Bureau/Destination Marketing Officials: understand the digital needs of clients and position meeting facilities as a comprehensive event partner
  • Technology Providers: learn industry best practices and better understand needs of clients

The Digital Event Strategist course is the ONLY source for comprehensive and hybrid event training, taught by leading industry experts. Interactive modules consist of multiple elements of video, audio and text instruction.

Complete the course at your own pace.

Completion of the self-paced course is 6 months from the enrollment date.

Enrollments for the self-paced course, can be transferred to the live online course at any time.

Helpful Steps to Walk You through the DES Certification Process

View the DES Certification details

“When RSNA was entering the virtual/hybrid meeting space in 2011, there was so much we didn’t understand about this environment. I was fortunate to have the opportunity to participate in the Digital Event Strategist online certification curriculum. It is a powerful tool, and I recommend it to novice and experienced individuals in the digital engagement space. RSNA is going in to our 5th year of hosting a virtual/hybrid meeting in conjunction with our annual meeting, and we continue to learn, grow and network through DEI.”

Janet Cooper, DES, CMP
Director, Convention Operations
RSNA

If you have an access code: Enter access code

Standard: $595.00

Lessons

What is the definition of a digital event and how will this course equip you with the necessary skills to plan, produce and measure results this type of engagement? In this introductory module, we’ll review how the digital event landscape has evolved and how organizations are finding success by incorporating digital events into their communications mix. We’ll take a holistic look at learning objectives from all of the modules to come, review key definitions and provide tips on how effectively chart a course towards certification including a technical tutorial on the DES platform.


Activities Included:

Introduction

Presentation

Resources

On the Go

Evaluation

Part 1: From Organizational to Event Strategy

What role does organizational strategy play as the starting point for event strategy? The first part of this module lays the groundwork for understanding how organizations create value, and ultimately change, over long periods of time with clearly defined event strategies as a driving force in the short term. Using a robust case study, we’ll explore how one association defined their organizational strategy and designed a first-time digital event to activate on that strategy.

CIC Domain: Strategic Planning

 

Activities Included:

Introduction

Warm Up Questions

Presentation

Resources

On the Go

Post Quiz

Part 2: Building Digital into your Meeting Strategy

The second part of this module will show you how to clearly articulate your digital event strategy in a one page overview the leaders of your organization can buy into. 

CIC Domain: Strategic Planning

Activities Included:

Introduction

Warm Up Questions

Presentation

Resources

On the Go

Post Quiz

In this module you will learn how to define your audience, understand them and know how to connect with them.  We will review desired attendee outcome and focus on how people learn online, as understanding your audience's learning needs will be key to your event's success. We’ll focus on the desired audience experience and how to leverage engagement using the tools you have available to you. We’ll map out the entire user journey you’ll want your participants to consume while attending your event.

CIC Domain: Meeting or Event Design

 

Activities Included:

Introduction

Warm Up Questions

Presentation Part 1

Presentation Part 2

Resources

On the Go

Post Quiz

The role of content in event planning has changed dramatically in the past few years and your relationship with your audience is now more dependent on your content than anything else. With this module, we’ll share best practices for content strategy, creation and delivery that will allow you to significantly influence your audience and extend the ROI of your digital events through quality content that can be re-purposed to drive results well after the event ends. We’ll discuss how to collaborate with speakers and effectively crowdsource to curate content around audience need while translating those preferences into effective session design.

CIC Domain: Meeting or Event Design

Activities Included:

Introduction

Warm Up Questions

Presentation Part 1

Presentation Part 2

Resources

On the Go

Post Quiz

How do you get your attendees to engage and interact during your events? This module begins with developing an understanding of what engagement looks like and why it’s vital to your digital experience; and the challenges involved in keeping audiences engaged. We’ll examine the techniques for fostering attendee interaction, what the options of engagement and networking are in various types of digital environments and how they can be successfully implemented. Just as you find in the physical event world, “structured networking” opportunities often work best in virtual environments. This module will explore successful tactics and strategies for fostering robust attendee communication and interaction.

CIC Domain: Meeting or Event Design

Activities Included:

Introduction

Warm Up Questions

Presentation

Resources

On the Go

Post Quiz

Part 1: The Technology RFP Process

In this module, we review the steps required to select the best technology to meet your organization’s needs. We will walk through a five step process from establishing and evaluating your needs, examining the wide spectrum of solutions options from open mobile streaming to robust enterprise platforms, analysis of the various solution to the final vendor selection. 

CIC Domain: Meeting or Event Design

Activities Included:

Introduction

Warm Up Questions

Presentation

Resources

On the Go

Post Quiz

Part 2: Other Elements for Integration 

The second part of this module examines the current state of technology, how to use tech to project to manage and collaborate and how to use technology to enhance the engagement and attendee experience.

CIC Domain: Meeting or Event Design

Activities Included:

Introduction

Warm Up Questions

Presentation

Resources

On the Go

Post Quiz

The key outcome to building a monetization strategy is to attract and grow your audience through your brand.  Engaging your audience through valuable targeted content, and leveraging your reach and expertise will drive your monetization strategy.  Monetization is more than just revenue. We’ll review the range of channel options to facilitate monetization and how to make smart decisions as to what channel[s] work best for your organization. We’ll also explore the ROI opportunities beyond hard dollars and how metrics play an important role in your monetization success. 

CIC Domain: Financial Management

Activities Included:

Introduction

Warm Up Questions

Presentation

Resources

On the Go

Post Quiz

As with physical events, the success of digital events is predicated upon efficient project management. Part 1 of the Production module, we’ll share examples of detailed project plans and timelines to organize the various moving parts. This includes a discussion on how to build out an environment that properly represents your brand and fosters interactivity. 

CIC Domain: Project Management

Activities Included:

Introduction

Warm Up Questions

Presentation

Resources

On the Go

Post Quiz

Part 2 of the Production module,  we’ll detail key A/V requirements for digital and hybrid events including cost benchmarks, share expert tips for executing quality production, and demystify tech considerations for streaming, encoding, encryption, and internet testing. 

CIC Domain: Project Management

Activities Included:

Introduction

Warm Up Questions

Presentation

Resources

On the Go

Post Quiz

Part 3 of the Production module, examine the skillsets, internal collaborators and outside resources you’re likely to use as you launch your initiative as well as day of responsibilities. Also covered are best practices for finding, vetting and coaching good presenters including legal nuances of speaker contracts for digital events - and engaging sponsor participation and recognition.

CIC Domain: Project Management

Activities Included:

Introduction

Warm Up Questions

Presentation

Resources

On the Go

Post Quiz

Marketing a digital event requires good content, specific skills, engaging techniques, and a careful selection of channels to be able to reach and engage your audience. Remote attendees need dedicated messages and instructions to be effectively guided to attend your event, and there are some particular aspects to take into consideration to be successful in promoting digital events.

In this module, you'll learn how to create a marketing plan for online events or how to integrate a "traditional" marketing plan with specific objectives, actions and tools related exclusively to the virtual component of a hybrid event.  

CIC Domain: Marketing

Activities Included:

Introduction

Warm Up Questions

Presentation

Resources

On the Go

Post Quiz

Now that you have all your strategies in place, you’ll want to ensure you measure the impact of each. A wealth of metrics and analytics are available through the various virtual event platforms, and this module examines how those tools can be used to measure and report activity to stakeholders, sponsors, speakers and your organization’s leadership. We’ll explore the basic elements of measuring levels of engagement and ROI, and how and when to use simple traffic reports vs. more robust, supplemental data. You’ll learn how you can use your data to continuously improve your future events.

CIC Domain: Strategic Planning

Activities Included:

Introduction

Warm Up Questions

Presentation

Resources

On the Go

Post Quiz

After you complete all 10 modules, take this overall evaluation. Let us know what you think of the course, and how we can make it better.

Activities Included:

Overall Evaluation