2016 Virtual Edge Summit

Nov 10, 2016 ‐ Nov 10, 2018

Social Trends’ Impact on the Future of Digital Events

Preview Available

Social Trends’ Impact on the Future of Digital Events

Nov 10, 2016 3:15pm ‐ Nov 10, 2016 4:15pm

Credits: None available.

If you have an access code for this session, Enter Access Code here.

Everyday social interaction is transforming our lives with Pokémon GO, the presidential conventions live streams and the exploding world of e-sports. This session examines the evolving cultural engagement shifts surrounding us and provides insight on how these trends could impact the future of digital events.

• Evaluate how social and cultural movements will influence your digital event strategy
• Discuss the future trends of monetization
• Identify ways to stay ahead of the curve when organizing digital events

Speaker(s):

• Dan Ciccone, Managing Director, rEvXP
• Donny Neufuss, Director, Business Development, PRG
• Rudy J. Ellis, CEO & Co-Founder, Switchboard Live

Driving Results for Your Organization’s Strategy from the C-level Perspective

Preview Available

Driving Results for Your Organization’s Strategy from the C-level Perspective

Nov 10, 2016 2:00pm ‐ Nov 10, 2016 3:00pm

Credits: None available.

If you have an access code for this session: Enter Access Code here.

Digital events have demonstrated they can be an effective extension to events profiles. During this session, organization executives discuss other ways digital events are supporting organization goals.

Speaker(s):

• Mathias Posch, President & Partner, International Conference Services, Ltd.
• Deborah Long Sexton, FASAE, President and CEO, PCMA
• Lisa Fingerhut, Strategic Engagement Lead, McDonald's Corporation

Navigating the Legal Aspects of Digital Events

Preview Available

Navigating the Legal Aspects of Digital Events

Nov 10, 2016 11:30am ‐ Nov 10, 2016 12:30pm

Credits: None available.

If you have an access code for this session, Enter Access Code here.

As the digital space evolves, it’s critical to understand the potential legal ramifications of digital events and live streaming. PCMA legal counsel Paula Goedert will demystify the critical legal implications and translates them into advice to help protect your organization.

After This Session You'll Be Able To:

• Describe legal issues involved in the digital event sphere
• Identify critical questions to address that will safeguard your organization
• Perform due diligence to honor all legalities for your digital events

Speaker(s):

• Paula Cozzi-Goedert, Partner, Barnes & Thornburg LLP

The ROI Report Proving the Impact of Digital Events

Preview Available

The ROI Report Proving the Impact of Digital Events

Nov 10, 2016 10:15am ‐ Nov 10, 2016 11:15am

Credits: None available.

If you have an access code for this session, Enter Access Code here.

Digital events give our organizations an opportunity to easily engage participants in a new way but it can be difficult to see the direct return on investment. Beyond event evaluations, testimonials and chatter, we now have actual data proving the positive impact of going digital. In this session we’ll deconstruct the PCMA ROI report directly tracking revenue and membership engagement secured through digital events.

• Collect digital event data points that resonate with your leadership
• Summarize the critical elements of reporting out the ROI
• Develop a high-level methodology of how to build an ROI report

Speaker(s):

• Jennifer Kingen Kush, Vice President & Executive Director, PCMA Digital Experience Institute
• Deborah Long Sexton, FASAE, President and CEO, PCMA

The State of the Global Internet Landscape

Preview Available

The State of the Global Internet Landscape

Nov 10, 2016 9:00am ‐ Nov 10, 2016 10:00am

Credits: None available.

If you have an access code for this session, Enter Access Code here.

Digital events are a powerful way to extend your global reach. This session explores the world of the Internet, examining the bandwidth and legal accessibility for Internet connections from all corners of the world making our events possible.

• Explore the landscape of Internet strength and accessibility around the world
• Discuss Internet challenges and opportunities by region
• Attain tools and resources to help you plan future events

Speaker(s):

• Todd Tolbert, CAO, Internet Society