2016 Convening Leaders

Feb 5, 2016 ‐ Feb 5, 2016



Sessions

DEI: Designing a Digital Event That Engages and Connects a Global Community

Feb 5, 2016 8:00am ‐ Feb 5, 2016 2:00pm

Credits: None available.

Digital events give organizations the platform to engage global audiences and surpass the reach of face to face events. You'll learn how the Internet Society designed their first virtual event that brought participants together from 141 countries and exceeded everyone's expectations.



After this Session You'll Be Able To:

* Create a visual template to guide your event's strategic design and execution

* Identify the needs, goals, and metrics for core audience segments

* Explore creative ways global audiences can interact using your technology platform

EIC Domain: Meeting or Event Design

Speaker(s):
  • Ruud W. Janssen, CMM, EDC, DES, Managing Partner, Event Design Collective
  • Ted Mooney, Senior Director, Community Services , Internet Society
Standard: $25.00

DEI: Get the Word Out! Increase Your Association's Value Proposition and Reach With Digital Events

Feb 5, 2016 8:00am ‐ Feb 5, 2016 2:00pm

Credits: None available.

If digital events aren't part of your organization's arsenal to increase engagement and global brand awareness they should be. Four associations will share success stories of how digital technology has helped them drive membership, attendance, revenue and more!



After this Session You'll Be Able To:

* Assess where your organization can utilize digital programming to meet current or future objectives

* Describe various technology platforms that can deliver your content in engaging, sponsor-friendly ways

* Present a business case to your leadership to incorporate more digital events into your offerings

EIC Domain: Meeting or Event Design

Speaker(s):
  • Jim Parker, President, Digitell. Inc
  • Jerome Bruce, CAE, CMM, CMP, CEM, Director of Meetings, Association of Government Accountants
  • Dana Freker Doody, VP of Corporate Communications, The Expo Group
  • Melissa Lanouette, Director of Meetings and Events, National Speakers Association
Standard: $25.00

DEI: Using Hybrid Events to Create Buzzworthy Experiences for Virtual and F2F Attendees

Feb 5, 2016 8:00am ‐ Feb 5, 2016 2:00pm

Credits: None available.

Hybrid events have the power to do more than just expose your brand and content to new audiences around the world. You'll hear several case studies on how adding a digital component rejuvenated stale events by increasing audience engagement and buzz for in-person and virtual participants.



After this Session You'll Be Able To:

* Distinguish between your audience's virtual and face to face engagement preferences to deliver events that resonate most

* Utilize your hybrid as a marketing tool to convert virtual to registered attendees

* Approach virtual and face to face formats holistically to build a long-term event strategy

EIC Domain: Meeting or Event Design

Speaker(s):
Standard: $25.00