2015 Virtual Edge Summit

Sep 17, 2015 ‐ Sep 17, 2015

Insights from the C-Suite: How to have "the talk" about going digital

Preview Available

Insights from the C-Suite: How to have "the talk" about going digital

Sep 17, 2015 9:00am ‐ Sep 17, 2015 10:00am

Credits: None available.

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Executives behind today’s most successful digital events share their winning strategies for delivering real business results through hybrid and virtual meetings. Each will share a unique perspective on how their digital events tie to their overall organizational strategy before the group dives into a lively discussion featuring tips for getting buy-in from your executive team.

Objective:

• Understand how digital events can play an essential role in organizational strategy that extends well beyond an alternative to face-to-face meetings
• Uncover how to more clearly articulate the value proposition of your future digital events(s)
• Gain insights for how to confidently present your recommendations to your C-suite

EIC Domain: Strategic Planning

Virtual Event Captured by:

Speaker(s):

• Debra Rosencrance, CMP, CAE, Vice President, Meetings and Exhibits, American Academy of Ophthalmology
• Johnnie White, MBA, CMP, Sr. Director, Education and Meetings, American Academy of Otolaryngology
• Deborah L. Sexton, FASAE, President and CEO, PCMA
• Melanie Rafaty, Director of Scientific Meetings, American Academy of Ophthalmology

Making Money with Digital Events

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Making Money with Digital Events

Sep 17, 2015 10:15am ‐ Sep 17, 2015 11:15am

Credits: None available.

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Monetization continues to be a hot topic in the space. From registration fees to sponsorship dollars, learn how these organizations are adding to their bottom line by extending into digital.

Objective:

• Find out when you can charge for your content – and when (and from where) you should seek alternate funding for support
• Discover creative monetization models for making your online events a revenue-generating proposition
• Learn how to create value your audiences will buy

EIC Domain: Financial Management

Virtual Event Captured by:

Speaker(s):

• Todd Helton, Director, Meetings, Conferences and Online Learning Events, American Institute of CPAs
• Mary Beth Micucci, DES, Digital Event Strategist and Learning and Audience Engagement Specialist, MBM Consulting

Value Beyond Monetization

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Value Beyond Monetization

Sep 17, 2015 11:30am ‐ Sep 17, 2015 12:30pm

Credits: None available.

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From training sales teams and extending customer reach to attracting new and future live conference attendees, these organizations are benefiting in very different ways from the power of online events – without charging a cent! This diverse panel will share how their events are indirectly providing financial value for major impact.

Objective:

• Discover new and effective uses and benefits for valuable digital events
• Gain insights on how to better tie your digital event objectives back to tangible ROI for your organization
• Determine how you can deliver even more value with your online events

EIC Domain: Strategic Planning

Virtual Event Captured by:

Speaker(s):

• Scott Lum, Sr. Digital Marketing Manager, Microsoft Corporation
• Mary Beth Micucci, DES, Digital Event Strategist and Learning and Audience Engagement Specialist, MBM Consulting
• Nancy J. Zavada, CMP, Principal, MeetGreen

Scalable Success: Smaller organizations doing big things

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Scalable Success: Smaller organizations doing big things

Sep 17, 2015 12:45pm ‐ Sep 17, 2015 1:45pm

Credits: None available.

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You don’t need a massive internal team, audience, or budget to pull off a meaningful digital event. Hear from these “small guys” who took a no-excuses approach to jumping into the space. Panelists will share how they’ve been able to deliver success and get poised for future growth.

Objective:

• Get ideas for easy and inexpensive ways to introduce digital events to your audiences
• Explore scalable technologies that can grow with your online event adoption
• Takeaway actionable details for getting started now!

EIC Domain: Project Management

Virtual Event Captured by:

Speaker(s):

• Greeley S. Koch, Executive Director, Association of Corporate Travel Executives
• Loren Benavente, Meeting Planner, EDUCAUSE
• Brooke Passy, Meetings Manager, WOCN

How To: Choosing the Right Technology For Your Virtual Events

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How To: Choosing the Right Technology For Your Virtual Events

Sep 17, 2015 2:00pm ‐ Sep 17, 2015 3:00pm

Credits: None available.

If you have an access code: Enter access code

Armed with an overarching strategy, user experience, content plan, and revenue model, it’s time to talk technology. From webinars to fully virtual ongoing communities, we’ll review the most common online platform types and discuss how to map your desired user experience to the best-suited technology. The team from IEEE will deliver a valuable case study outlining their recently completed Evaluation Process and best practices you can utilize when selecting a platform for your organization.

Objective:

• Understand which technologies are most appropriate for which use cases
• Explore ways to scale your technology for quick uptake
• Learn the essential elements of a strong hybrid/digital event RFP or Evaluation Process

EIC Domain: Project Management

Virtual Event Captured by:

Speaker(s):

• Barbara Dantas, Program Manager, IEEE
• Carolyn Clark, SVP, Marketing and Communications, PCMA
• David Stankiewicz, DES, Project Manager, IEEE