2020 March-April DES Live Online Course

Mar 11, 2020 ‐ Apr 24, 2020



Sessions

Introduction to Digital EventsIntroduction to Digital Events

Preview Available

Introduction to Digital Events

Mar 11, 2020 12:00pm ‐ Mar 11, 2020 1:00pm

Identification: Module 1

What is the definition of a digital event and how will this course equip participants with the necessary skills to plan, produce and measure results this type of engagement? In this introductory module, we’ll review how the digital event landscape has evolved and how organizations are finding success by incorporating digital events into their communications mix. We’ll take a holistic look at learning objectives from all of the modules to come, review key definitions and provide tips on how effectively chart a course towards certification including a technical tutorial on the DES platform.

CIC Domain: Strategic Planning

Speaker(s):

Strategy Part 1: From Organizational to Event Strategy

Mar 13, 2020 12:00pm ‐ Mar 13, 2020 1:00pm

Identification: Module 2.1

Part 1: From Organizational to Event Strategy

What role does organizational strategy play as the starting point for event strategy? The first part of this module lays the groundwork for understanding how organizations create value, and ultimately change, over long periods of time with clearly defined event strategies as a driving force in the short term. Using a robust case study, we’ll explore how one association defined their organizational strategy and designed a first-time digital event to activate on that strategy.

CIC Domain: Strategic Planning

Speaker(s):
  • Ruud W. Janssen, CMM, EDC, DES, Managing Partner, Event Design Collective

Strategy Part 2: Building Digital into your Meeting Strategy

Mar 18, 2020 12:00pm ‐ Mar 18, 2020 1:30pm

Identification: Module 2.2

Part 2: Building Digital into your Meeting Strategy

It’s an exciting time in the space with so many available technologies and digital event configuration possibilities. How will you put together the right strategy to be successful? The second part of this module demonstrates how to clearly articulate your digital event strategy in a one page overview the leaders of your organization can buy into. We’ll review the various meeting types and how to align with digital technologies and the resources you’ll need to build your “dream team” including supplier roles.

CIC Domain: Strategic Planning

Speaker(s):

User ExperienceUser Experience

Preview Available

User Experience

Mar 20, 2020 12:00pm ‐ Mar 20, 2020 1:00pm

Identification: Module 3

In this module you will learn how to define your audience, understand them and know how to connect with them. We will review desired attendee outcome and focus on how people learn online, as understanding your audience's learning needs will be key to your event's success. We’ll focus on the desired audience experience and how to leverage engagement using the tools you have available to you. We’ll map out the entire user journey you’ll want your participants to consume while attending your event.

CIC Domain: Meeting or Event Design

Speaker(s):
  • Emma King, Digital Media Engagement Strategist, LearningAlignment

Content StrategyContent Strategy

Preview Available

Content Strategy

Mar 25, 2020 12:00pm ‐ Mar 25, 2020 1:00pm

Identification: Module 4

The role of content in event planning has changed dramatically in the past few years and your relationship with your audience is now more dependent on your content than anything else. With this module, we’ll share best practices for content strategy, creation and delivery that will allow you to significantly influence your audience and extend the ROI of your digital events through quality content that can be re-purposed to drive results well after the event ends. We’ll discuss how to collaborate with speakers and effectively crowdsource to curate content around audience need while translating those preferences into effective session design.

CIC Domain: Meeting or Event Design

Speaker(s):

Engagement StrategyEngagement Strategy

Preview Available

Engagement Strategy

Mar 27, 2020 12:00pm ‐ Mar 27, 2020 1:00pm

Identification: Module 5

How do you get your attendees to engage and interact during your events? This module begins with developing an understanding of what engagement looks like and why it’s vital to your digital experience; and the challenges involved in keeping audiences engaged. We’ll examine the techniques for fostering attendee interaction, what the options of engagement and networking are in various types of digital environments and how they can be successfully implemented. Just as you find in the physical event world, “structured networking” opportunities often work best in virtual environments. This module will explore successful tactics and strategies for fostering robust attendee communication and interaction.

CIC Domain: Meeting or Event Design

Speaker(s):
  • Jeff Hurt, CEO- Chief Epiphany Officer, Empowered Epiphanies

Technology Part 1: The Technology RFP Process

Apr 1, 2020 12:00pm ‐ Apr 1, 2020 1:00pm

Identification: Module 6.1

Part 1: The Technology RFP Process

How do you determine the best technology solution for you? In this module, we review the steps required to select the best technology to meet your organization’s needs. We will walk through a five step process from establishing and evaluating your needs, examining the wide spectrum of solutions options from open mobile streaming to robust enterprise platforms, analysis of the various solution to the final vendor selection.

CIC Domain: Meeting or Event Design

Speaker(s):

Technology Part 2: Other Elements for Integration

Apr 3, 2020 12:00pm ‐ Apr 3, 2020 1:00pm

Identification: Module 6.2

Part 2: Other Elements for Integration

The second part of this module examines the current state of technology, how to use tech to project to manage and collaborate and how to use technology to enhance the engagement and attendee experience.

CIC Domain: Meeting or Event Design

Speaker(s):

Revenue Module + StrategiesRevenue Module + Strategies

Preview Available

Revenue Module + Strategies

Apr 8, 2020 12:00pm ‐ Apr 8, 2020 1:15pm

Identification: Module 7

The key outcome to building a monetization strategy is to attract and grow your audience through your brand. Engaging your audience through valuable targeted content, and leveraging your reach and expertise will drive your monetization strategy. Monetization is more than just revenue. We’ll review the range of channel options to facilitate monetization and how to make smart decisions as to what channel[s] work best for your organization. We’ll also explore the ROI opportunities beyond hard dollars and how metrics play an important role in your monetization success.

CIC Domain: Financial Management

Speaker(s):
  • Mary Beth Micucci, DES, Digital Event Strategist and Learning and Audience Engagement Specialist, MBM Consulting

Production - (Part 1)Production - (Part 1)

Preview Available

Production - (Part 1)

Apr 10, 2020 12:00pm ‐ Apr 10, 2020 1:00pm

Identification: Module 8.1

As with physical events, the success of digital events is predicated upon efficient project management. In this module, we’ll share examples of detailed project plans and timelines to organize the various moving parts. We’ll examine the skillsets, internal collaborators and outside resources you’re likely to use as you launch your initiative as well as day of responsibilities. This includes a discussion on how to build out an environment that properly represents your brand and fosters interactivity. Technical insights abound. We’ll detail key A/V requirements for digital and hybrid events including cost benchmarks, share expert tips for executing quality production, and demystify tech considerations for streaming, encoding, encryption, and internet testing. Also covered are best practices for finding, vetting and coaching good presenters including legal nuances of speaker contracts for digital events - and engaging sponsor participation and recognition.

CIC Domain: Project Management

Speaker(s):
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