Introduction to Digital Events
Preview Available
Identification: Module 1
What is the definition of a digital event and how will this course equip participants with the necessary skills to plan, produce and measure results this type of engagement? In this introductory module, we’ll review how the digital event landscape has evolved and how organizations are finding success by incorporating digital events into their communications mix. We’ll take a holistic look at learning objectives from all of the modules to come, review key definitions and provide tips on how effectively chart a course towards certification including a technical tutorial on the DES platform.
CIC Domain: Strategic Planning
Strategy Part 1: From Organizational to Event Strategy
Preview Available
Identification: Module 2.1
Part 1: From Organizational to Event Strategy
What role does organizational strategy play as the starting point for event strategy? The first part of this module lays the groundwork for understanding how organizations create value, and ultimately change, over long periods of time with clearly defined event strategies as a driving force in the short term. Using a robust case study, we’ll explore how one association defined their organizational strategy and designed a first-time digital event to activate on that strategy.
CIC Domain: Strategic Planning
Strategy Part 2: Building Digital into your Meeting Strategy
Preview Available
Identification: Module 2.2
Part 2: Building Digital into your Meeting Strategy
It’s an exciting time in the space with so many available technologies and digital event configuration possibilities. How will you put together the right strategy to be successful? The second part of this module demonstrates how to clearly articulate your digital event strategy in a one page overview the leaders of your organization can buy into. We’ll review the various meeting types and how to align with digital technologies and the resources you’ll need to build your “dream team” including supplier roles.
CIC Domain: Strategic Planning
User Experience
Preview Available
Identification: Module 3
In this module you will learn how to define your audience, understand them and know how to connect with them. We will review desired attendee outcome and focus on how people learn online, as understanding your audience's learning needs will be key to your event's success. We’ll focus on the desired audience experience and how to leverage engagement using the tools you have available to you. We’ll map out the entire user journey you’ll want your participants to consume while attending your event.
CIC Domain: Meeting or Event Design
Content Strategy
Preview Available
Identification: Module 4
The role of content in event planning has changed dramatically in the past few years and your relationship with your audience is now more dependent on your content than anything else. With this module, we’ll share best practices for content strategy, creation and delivery that will allow you to significantly influence your audience and extend the ROI of your digital events through quality content that can be re-purposed to drive results well after the event ends. We’ll discuss how to collaborate with speakers and effectively crowdsource to curate content around audience need while translating those preferences into effective session design.
CIC Domain: Meeting or Event Design
Engagement Strategy
Preview Available
Identification: Module 5
How do you get your attendees to engage and interact during your events? This module begins with developing an understanding of what engagement looks like and why it’s vital to your digital experience; and the challenges involved in keeping audiences engaged. We’ll examine the techniques for fostering attendee interaction, what the options of engagement and networking are in various types of digital environments and how they can be successfully implemented. Just as you find in the physical event world, “structured networking” opportunities often work best in virtual environments. This module will explore successful tactics and strategies for fostering robust attendee communication and interaction.
CIC Domain: Meeting or Event Design
Technology Part 1: The Technology RFP Process
Preview Available
Identification: Module 6.1
Part 1: The Technology RFP Process
How do you determine the best technology solution for you? In this module, we review the steps required to select the best technology to meet your organization’s needs. We will walk through a five step process from establishing and evaluating your needs, examining the wide spectrum of solutions options from open mobile streaming to robust enterprise platforms, analysis of the various solution to the final vendor selection.
CIC Domain: Meeting or Event Design
Technology Part 2: Other Elements for Integration
Preview Available
Identification: Module 6.2
Part 2: Other Elements for Integration
The second part of this module examines the current state of technology, how to use tech to project to manage and collaborate and how to use technology to enhance the engagement and attendee experience.
CIC Domain: Meeting or Event Design
Revenue Module + Strategies
Preview Available
Identification: Module 7
The key outcome to building a monetization strategy is to attract and grow your audience through your brand. Engaging your audience through valuable targeted content, and leveraging your reach and expertise will drive your monetization strategy. Monetization is more than just revenue. We’ll review the range of channel options to facilitate monetization and how to make smart decisions as to what channel[s] work best for your organization. We’ll also explore the ROI opportunities beyond hard dollars and how metrics play an important role in your monetization success.
CIC Domain: Financial Management
Production - (Part 1)
Preview Available
Identification: Module 8.1
As with physical events, the success of digital events is predicated upon efficient project management. In this module, we’ll share examples of detailed project plans and timelines to organize the various moving parts. We’ll examine the skillsets, internal collaborators and outside resources you’re likely to use as you launch your initiative as well as day of responsibilities. This includes a discussion on how to build out an environment that properly represents your brand and fosters interactivity. Technical insights abound. We’ll detail key A/V requirements for digital and hybrid events including cost benchmarks, share expert tips for executing quality production, and demystify tech considerations for streaming, encoding, encryption, and internet testing. Also covered are best practices for finding, vetting and coaching good presenters including legal nuances of speaker contracts for digital events - and engaging sponsor participation and recognition.
CIC Domain: Project Management
