The Power of Digital Events: Revolutionizing Audience Engagement

Jun 6, 2017 1:00pm ‐ Jun 6, 2017 2:00pm

Credits: None available.

Standard: Free


During this session we’ll examine the recently released PCMA White Paper “The Power of Events” providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models and a five-year, live streaming case study from PCMA. This new data provide you the tools and information needed to push forward your own digital event strategies.

Learning Objectives:

  • Learn about today’s adult learner and the evolving digital event landscape
  • Walk away with powerful case study results to share with your own stakeholders
  • Understand how to develop your own metrics to determine success



  • 0.10 - CEU (1 clock hour)

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